NHMS Ticket Sales Soaring

NHMS Ticket Sales Soaring in 2012: Surge in Sales for NASCAR Races Sign of Economic Recovery


LOUDON, N.H. (January 23, 2012) - The new year is off to a fast start at New Hampshire Motor Speedway. As the deadline for season ticket renewals closed, "The Magic Mile" has seen a spike in sales from 2011 for both the July and September NASCAR Sprint Cup Series races in 2012.
"We haven't seen this level of sales activity this early in quite some time. We are up an average of double digits between the two races," explains Jerry Gappens, executive vice president and general manager of the speedway. "Our fans and our families have been struggling for quite a while in this economy. I take this as a sign that the recovery is underway."
According to Susan Colby, the vice president of guest services at NHMS, ticket sales for the LENOX Industrial Tools 301 for July are up 4% from last year. Sales for the SYLVANIA 300 in September are up 19%.
"When times are tight for fans, one of the first things people cut from their budget is vacations and summertime extras. We are thrilled to see them coming back in big numbers," said Colby.Colby noted sales for camping spaces and pre-race pit passes are a good sign that fans have more discretionary funds this year than in the previous few seasons.
The encouraging stats are also a result of the harder work being done at venues like NHMS to attract fans back through the gates. Speedway management ran off-season ticket sales a lot like a campaign, with mailers and email reminders to regular customers, as well as aggressive public relations efforts to keep Loudon in the spotlight for locals and fans.
"Strong sales don't just happen," explains Gappens. "In this environment, you have to work that much harder to bring fans to the speedway. We use every tool at our disposal, from traditional media and mailers to social media. We are thrilled with the results and hopeful the trend continues. I believe we are a barometer for economic activity and this is certainly a hopeful sign of recovery."
While NHMS is pleased with the spike in sales, there are still plenty of tickets for both NASCAR Sprint Cup Series events. If you have a favorite seat, please call the tracks ticket hotline at (603) 783-4931 by Feb. 1 to ensure your spot. After Feb. 1 all seats will be released to the public. Guests can also visit www.nhms.com for tickets and more information.

PIR NAMES DAVE LOCKETT DIRECTOR OF COMMUNICATIONS

PIR NAMES DAVE LOCKETT DIRECTOR OF COMMUNICATIONS


PHOENIX – Phoenix International Raceway President Bryan R. Sperber announced today that Dave Lockett has been named Director of Communications. Lockett, who most recently directed public relations for the Pittsburgh Steelers, will oversee all communications for PIR effective immediately.
“We are excited to have Dave join the PIR team,” said Sperber. “His sports industry knowledge and experience with major events will be a true asset as we prepare for the 2012 NASCAR season and beyond.”
Lockett spent 13 seasons with the Steelers after previously working in corporate communications at the National Football League and with several New York-area PR firms.
“I am thrilled to have the opportunity to work with the great people at Phoenix International Raceway,” said Lockett. “I look forward to playing an integral role in further developing world-class NASCAR events for the Phoenix area.”
Born in Montclair, N.J., Lockett graduated with a degree in journalism from Northwestern University.

Phoenix International Raceway opens their 2012 season immediately following The Great American Race, the Daytona 500. Tickets are now available for the SUBWAY Fresh Fit 500™ on Sunday, March 4, 2012 at Phoenix International Raceway. Fans can secure their NASCAR tickets today by calling 1-866-408-RACE (7223) or going online at www.racetickets.com.

Dover International Speedway announces seat-widening

Dec. 29, 2011

 

Dover International Speedway announces seat-widening plan to begin in 2012

 

DOVER, Del. – In an ongoing effort to provide fans with the most exciting and enjoyable race experience in NASCAR, Dover International Speedway is pleased to announce a seat-widening plan for the track’s grandstands beginning in 2012.

 

The multi-year process, which will take place throughout the entire outdoor grandstands, will begin in all seating sections located in Turns 2 and 3. Additional widening of seats toward Turns 1 and 4 and the frontstretch will begin after the conclusion of the 2012 season. When the process is complete, all seats will have increased from 18” to 22” in size throughout the venue.

 

“Year to year, we’re always exploring ways to improve the experience for fans who attend our races at the Monster Mile,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “Because many seats have already been renewed by our most loyal fans, we don’t want to displace them in an effort to make this change in one fell swoop. We’ll do our best to widen seats this year, and complete the process by 2014.

 

“By widening our seats we are responding to suggestions from our fans and allowing them to enjoy the race in a far more comfortable setting.”

 

When the process is complete by 2014, Dover’s new seating capacity will be 113,000.

 

Tickets are now on sale for the June 1-3, 2012 and Sept. 28-30, 2012 NASCAR race weekends at the Monster Mile. For more information or tickets, call 800-441-RACE or visit DoverSpeedway.com.

 

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Dover Motorsports, Inc. is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Delaware and Nashville Superspeedway near Nashville, Tennessee. For further information, log on to www.DoverMotorsports.com.