PHOENIX RACEWAY AND FUNWALL TO BRING MOBILE GAMING TO THE CAMPING WORLD 500 RACE WEEKEND
Motorsports venue adds unique social gaming capability to the race day experience
PHOENIX –
Phoenix Raceway,
a subsidiary of the International Speedway Corporation, announced today
that FunWall has signed a letter of intent to bring FunWall’s
proprietary mobile social gaming platform to the world of motorsports.
With this partnership, the track will be the first motorsports
venue to offer social mobile gaming that is fully integrated into the
race day experience.
“We
are excited to offer even more to our fans as part of their race day
experience through FunWall’s revolutionary technology,” said Bryan R.
Sperber, President of Phoenix Raceway.
“This partnership combines the attraction of mobile gaming with the
excitement of live motorsports entertainment creating a unique and
engaging platform for our fans.”
FunWall’s
unique technology will give Phoenix Raceway the ability to
revolutionize fan communication by transforming one-way communication
channels into intelligent, two-way fan experiences.
This partnership provides the opportunity to engage the race fan at
each Phoenix Raceway event with fun incentivized tournament games.
“FunWall
makes the vital audience connection by combining fun and incentives
into the same experience,” said Steve Ridley, CEO of FunWall. “Phoenix
Raceway is the perfect partner to
help us pioneer the power of mobile social gaming into the dynamic
world of motorsports.”
FunWall
will deploy its new proprietary “GeoGame” platform, which allows
Phoenix Raceway to offer fans specific games and competitions based on
the user location within the facility.
This unique tool unlocks the ability for fans to interact with each
other and with Phoenix Raceway partners in designated locations as well
as have the opportunity to be awarded unique experiences or prizes based
on the specific location that they are visiting
at that time.
Social
mobile games provide the perfect vehicle to engage, entertain, capture
and incentivize an audience. FunWall’s unique platform takes the buzz
around eSports and places it at the
fingertips of users whenever and wherever they are. FunWall is the
first technology allowing users to take any mobile game from a
“one-on-one” challenge to a “play-the-entire-world” tournament.
FunWall’s
mobile gaming app will be featured in key areas of the Raceway and will
be fully available to race franchises, sponsors, race teams, and
concessions, making social mobile
gaming a key engagement tool for anyone looking to maximize their
experience on race day and beyond the race track.