TRACK'S: Indy closing in on sponsorship deal with Crown Royal

Wednesday, July 13, 2011

Indy closing in on sponsorship deal with Crown Royal

Indy closing in on sponsorship deal with Crown Royal

Anthony Schoettle
Special to Sporting News NASCAR Wire Service
(July 13, 2011)

Sources are beginning to bubble that Crown Royal is ready to sign a deal to become the title sponsor of the Brickyard 400. It's rumored to be a multiyear deal starting in 2012.  
Don't be surprised if Indianapolis Motor Speedway CEO Jeff Belskus along with Crown Royal honchos make an announcement at this year's race.  
And, from what I am gathering, it's no small deal.  
It's bigger than the Allstate title sponsorship deal for the race, which was one of the bigger title deals in NASCAR. Allstate ended its relationship with the Brickyard 400 in 2009. 
And stunningly, the Crown Royal deal, from what I'm hearing, is financially bigger than any other current NASCAR title sponsorship deal. Yes, that means bigger than the Coca-Cola 600 and Irwin Tools Night Race ( Bristol ) deals.  
In a soft economy, when the Brickyard 400's attendance has wavered, IMS officials are going to get around $1.5 million annually for the title sponsorship of its race, sources are whispering.
Motorsports sources aren't as surprised as race fans might think.  
Despite complaints from some fans that the IMS isn't suited for stock car racing, apparently sponsors still find big-time value in being affiliated with the race and the venue.
The addition of Nationwide Series and sports car races during the Brickyard 400 weekend starting in 2012 should only enhance the Speedway 's opportunities to lure new sponsors.
Anthony Schoettle is a reporter for the Indianapolis Business Journal, a sister publication of Sporting News.

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NOTE 'N FANTASY TRACK TIPS

Know The Track -
NASCAR races are run on a variety of tracks such as flat tracks, road courses, super speedways and short tracks.
Some drivers do better or worse on different track types so check their stats. If the race is on a short track like Bristol or Richmond, where wrecks can be frequent, consider starting fewer big names and go with guys who will be spread out through the pack. That way a wreck up front won't take out all of your drivers.Check The Average Start Position -
If your league awards qualifying points, you'll want to have drivers in your lineup who consistently qualify in the top 4 to increase your chance of getting extra points.
Who Won The Nationwide Series Race Yesterday? - There is usually a Nationwide series race the day before a NASCAR Cup series race. Many of the Cup drivers compete in the Busch race and drivers who finish well there usually do well in the big race the next day, sometimes with back to back wins.