CHICAGOLAND
SPEEDWAY UNVEILS NEW BRAND IDENTITY AND ANNOUNCES EXTENSION OF
LONG-TERM PARTNERSHIP WITH CHICAGO-BASED LEVY RESTAURANTS
Chicagoland Speedway will bring the best of Chicago to the track
Joliet, Ill. – June 21, 2012
–
This afternoon
Chicagoland Speedway celebrated the start of summer and two upcoming
Summer NASCAR Weekends of racing by unveiling its new brand identity at a
“Summer Beach Party” at Oak Street
Beach. The beach party featured NASCAR stars Danica Patrick, 2011
NASCAR Nationwide Series Champion Ricky Stenhouse Jr and 2011
Chicagoland Speedway race winner Justin Allgaier.
The new brand identity,
which includes a refreshed logo and a strategic push to bring the very
best of Chicago to the Speedway, also included the announcement of a
multi-year partnership extension
with Levy Restaurants, the leader in sports and entertainment dining.
“As we
kickoff our 11th year as NASCAR’s home in Chicago, we are proud to host
two major event weekends of racing for one of the most watched and
attended sports in the country.
Each year we welcome thousands of guests from all 50 states and several
different countries who expect to see elements of Chicago when they
come to an event at our facility, and we intend to deliver on that,”
said Chicagoland Speedway president Scott Paddock.
“In addition to our new branding, we’re proud to have our partners at
Levy Restaurants, a long-time staple of the Chicago sports and
restaurant scene, committed to enhancing the food and beverage
experience by bringing classic Chicago foods and introducing
signature offerings to the Speedway. Their expertise will allow fans to
experience one of the world’s greatest cities each time they visit.
While
Chicago classics like the Italian beef, Chicago-style hot dog and other
local favorites will star on the new menu, Chicagoland Speedway and Levy
have also collaborated
to create several new signature items that can only be found at the
Speedway. The Blueberry Moonshine, the Chicken and Waffle Sandwich,
Brisket Slider and “The Intimidator” Dog, fully loaded with homemade mac
and cheese and crispy bacon, are just a few new
items that will debut at Chicagoland Speedway in 2012.
“Nothing
gets your adrenaline going more than an incredible day at the races and
we are excited to continue our partnership with Chicagoland Speedway,”
said Andy Lansing President
and CEO of Levy Restaurants.”Matching the excitement on the track with
the dynamite flavors of our home town is a true thrill for us so we look
forward to continuing to welcome racing fans with Chicago style food
and hospitality.”
In
addition to the rebranding efforts and new food and beverage
experience, Chicagoland Speedway will bring other elements of Chicago to
fans that
will enhance the overall guest experience, including integrating iconic
architectural elements from the City, on-site entertainment, and new
strategic partnerships with Chicago area-based businesses.
For
tickets to any Chicagoland Speedway event, call 1-888-629-RACE (7223).
For more information on Chicagoland Speedway, stay connected on
Twitter and
Facebook or by visiting
www.ChicagolandSpeedway.com.
# # #
Chicagoland Speedway & Route 66 Raceway
Chicagoland Speedway is a 1.5-mile, paved oval race track located in Joliet, Ill. The track has hosted racing events of the major U.S. racing series, and currently conducts races in all three NASCAR national series, including the NASCAR Camping World Truck Series, the NASCAR Nationwide Series, and the NASCAR Sprint Cup Series. Along with Route 66 Raceway, a multimillion-dollar complex that includes a ¼ mile stadium-style drag strip and a ½ mile dirt oval track, Chicagoland Speedway is wholly-owned by International Speedway Corporation (ISC), a major promoter of motorsports activities. ISC owns and/or operates 13 of the nation’s major racing venues, including Daytona International Speedway. The 2012 Chicagoland Speedway and Route 66 Raceway Seasons are presented by Illinois. Mile After Magnificent Mile. Visit EnjoyIllinois.com and discover everything Illinois has to offer. For more information on Chicagoland Speedway, visit www.ChicagolandSpeedway.com.
Chicagoland Speedway is a 1.5-mile, paved oval race track located in Joliet, Ill. The track has hosted racing events of the major U.S. racing series, and currently conducts races in all three NASCAR national series, including the NASCAR Camping World Truck Series, the NASCAR Nationwide Series, and the NASCAR Sprint Cup Series. Along with Route 66 Raceway, a multimillion-dollar complex that includes a ¼ mile stadium-style drag strip and a ½ mile dirt oval track, Chicagoland Speedway is wholly-owned by International Speedway Corporation (ISC), a major promoter of motorsports activities. ISC owns and/or operates 13 of the nation’s major racing venues, including Daytona International Speedway. The 2012 Chicagoland Speedway and Route 66 Raceway Seasons are presented by Illinois. Mile After Magnificent Mile. Visit EnjoyIllinois.com and discover everything Illinois has to offer. For more information on Chicagoland Speedway, visit www.ChicagolandSpeedway.com.
About Levy Restaurants
Levy
Restaurants, founded in Chicago in 1978, is recognized as one of
America’s fastest growing and most critically acclaimed restaurant
companies, and is the leader in premium
sports and entertainment dining. Levy was recently named one of the 10
most innovative companies in sports in the world by Fast Company
magazine. The company’s diverse portfolio includes award-winning
restaurants such as James Beard Award-winning Spiaggia
in Chicago, Fulton’s Crab House, Portobello and Wolfgang Puck Grand
Café at Walt Disney World Resort, renowned sports and entertainment
venues like Churchill Downs in Louisville, STAPLES Center in Los
Angeles, and American Airlines Arena in Miami, and events
including the Super Bowl, World Series, U. S. Open, Kentucky Derby, NHL
and NBA All-Star Games and the GRAMMY® Awards.
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