HOMESTEAD-MIAMI SPEEDWAY LAUNCHES
REFER A FAN PROGRAM
Ford EcoBoost 400
ticket purchasers that refer friends or
family receive incentives including coveted garage access
MIAMI – Homestead-Miami Speedway today announced its
Refer A Fan program where ticket purchasers receive benefits when
they refer an individual who also purchases tickets to the 2013 NASCAR
Sprint Cup Series championship race, the Ford EcoBoost 400 (Nov. 17).
Track President Matthew Becherer made the
announcement.
The incentive, available to any fan that has purchased tickets for the Ford EcoBoost 400, automatically activates when
a new purchaser provides the account number of an existing seat holder at the time of purchase.
“Our
most loyal fans are the greatest advocates,” said Homestead-Miami
Speedway President Matthew Becherer. “Post-event surveys show
consistently that our fans have an emotional connection to our track
and races. We are thrilled to offer this program, both as a way of
saying thank you to our guests that return year after year and as a
means to encourage new generations of fans to experience
firsthand the thrill of NASCAR championship racing.”
The account holder will receive additional benefits for each referral as follows:
§
For every grandstand account created with purchased tickets from each referral, the current guest will receive
o
One (1) Pre Race Pit Pass for the first account;
o
One (1) Coke Zero Fan Zone pass for the second account (in addition to the above);
o
Garage access for two (2) for a third account (in addition to the two items above).
§
For
every Premium account created by way of referral, the referring account
holder guest will receive garage access for two. Premium accounts
include
Speedway Club, Pit Box and Champions Club seating areas.
The
garage access incentive affords guests the opportunity to see
behind-the-scenes activity that most race fans only see on television.
A
Coke Zero Fan Zone pass includes: A buffet lunch and snacks; Q&A
sessions with the Coca-Cola Racing family of drivers; and a Pre-Race
Pit Pass.
A
Pre-Race Pit Pass allows: Guests to walk on pit road and the
frontstretch of Homestead-Miami Speedway; access to the pits on both
Saturday and Sunday during specified times; an opportunity to sign the
Start/Finish Line; and have an up close view during Ford EcoBoost 400
driver introductions.
The
Refer A Fan program is available online at homesteadmiamispeedway.com/referafan
or by calling the Homestead-Miami Speedway Ticket Sales department at
305.230.5255. The incentives are subject to availability.
Ford
Championship Weekend, set for November 15-17, features season-ending
championship races in NASCAR’s top three series. It begins
Friday evening with the running of the NASCAR Camping World Truck
Series championship Ford EcoBoost 200 and is followed by Saturday’s
Nationwide Series finale, the Ford EcoBoost 300. The finale is Sunday
afternoon with the NASCAR Sprint Cup Series championship
Ford EcoBoost 400. This year marks the 12th consecutive year South Florida will serve as host for the championship races in American motorsports most popular series.
About Homestead-Miami Speedway
The
Speedway has been open since 1995 following an initiative to spur
economic recovery in the aftermath of Hurricane Andrew. The
640-acre facility is active more than 280 days per year and will host
NASCAR’s championship races during Ford Championship Weekend (November
15-17, 2013) for the 12th consecutive year. The NASCAR
Sprint Cup Series championship Ford 400 is broadcast
live on TV and radio to 175 countries in 24 languages. Homestead-Miami
Speedway, featuring a 1.5-mile oval and 2.21-mile road course,
generates more than $250 million annually for the region.
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