Federated Auto Parts extends naming rights for Richmond race

Federated Auto Parts extends naming rights for Richmond race: Federated Auto Parts will return to Richmond International Raceway for many more NASCAR Sprint Cup Series races at America s Premier Short Track. The partnership began last year with the inaugural Federated Auto Parts 400, and today both parties announced an extension that will keep the Virginia-based auto parts distributor s name on the traditional September NASCAR Sprint Cup Series race for future seasons. In addition to its contract extension, Federated Auto Parts, which hosts nearly 2,000 guests in hospitality and suites on race weekends at RIR, remains the Official Auto Parts Supplier of Richmond International Raceway.
All of us at Federated Auto Parts are proud to extend our relationship with Richmond International Raceway and its premier spot on the NASCAR Sprint Cup Series schedule, said Rusty Bishop, CEO of Federated Auto Parts. Our members and their customers love the fun-filled activities and hospitality provided at RIR, providing our partners with lasting memories. We are ready to continue the memory-making process with tonight s Federated Auto Parts 400, a race we expect to be unforgettable, as drivers try to race their way into The Chase tonight.
I can t tell you how excited the Richmond International Raceway team is to share in this announcement, said RIR President Dennis Bickmeier. We added Federated Auto Parts to a growing list of Virginia-based companies last year, and knowing they ll be part of our family solidifies our partnership for years to come. There s no better way to celebrate this announcement than by hosting an amazing Federated Auto Parts 400 tonight, under the lights, at America s Premier Short Track.
Federated Auto Parts is no stranger to NASCAR. Now in its 18th year in the sport, Federated has served as the primary sponsor for Ken Schrader and Kenny Wallace, as well as the entitlement partner at Nashville Superspeedway, prior to joining RIR as the entitlement sponsor of One Last Race to Make The Chase. (RIR)(9-8-2013)