FedEx, Autism
Speaks and Dover International Speedway again join forces for June 1,
2014 “FedEx 400 benefiting Autism Speaks” NASCAR Sprint Cup Series race
Sponsorship includes return of the Autism Speaks Day at the Races ticket package
DOVER, Del. – For the fourth straight year,
FedEx Corp. (NYSE: FDX), Autism Speaks and Dover International Speedway
(NYSE: DVD) have joined forces, as FedEx will return as the title
sponsor of the “FedEx 400 benefiting Autism Speaks”
NASCAR Sprint Cup Series race on Sunday, June 1, 2014.
The announcement of the renewed sponsorship is
coupled with the news that for the third straight year, the Autism
Speaks Day at the Races event will be part of the June 1 race. This
unique event provides those on the autism spectrum, and
their families, with the opportunity to attend a NASCAR race in a
comfortable environment. The special ticket package provides seating in a
sensory friendly area within the air-conditioned grandstands at the
Monster Mile, which offers great views of the race
along the backstretch of the track; pre-race appearances by NASCAR
drivers and personalities; brief presentations by educational speakers
in the morning; food and drink; and much more.
The dedicated area provides a quiet zone, with
muted lighting in a calmer environment for parents to help their
children escape the crowd if necessary. The room features comfortable
seating, games, and video screens to help fans keep up
with the action on the track or watch family friendly movies.
Tickets for the Autism Speaks Day at the Races cost
$88 for adults and $20 for children ages 14 and younger. The $88 price
point is symbolic – an estimated one in 88 children in the U.S. is on
the autism spectrum, a 78 percent increase
in six years that is only partly explained by improved diagnosis. A
portion of the proceeds from the event will benefit Autism Speaks.
At the Jan. 31, 2014 NASCAR Marketing and
Communications Summit in Charlotte, N.C., the program was named Best
Overall PR Campaign of 2013.
To purchase tickets to Autism Speaks Day at the Races, call 800-441-RACE or visit DoverSpeedway.com.
This marks the eighth straight year the Monster
Mile is partnering with Autism Speaks, the world’s leading autism
science and advocacy organization, to help raise funds and awareness for
the cause throughout the weekend.
With its return as title sponsor of the “FedEx 400
benefiting Autism Speaks,” FedEx continues to maintain a strong presence
in NASCAR, most notably as the primary sponsor on Denny Hamlin’s No. 11
Joe Gibbs Racing Toyota, a relationship
that dates back to the beginning of the 2005 season. In previous years,
Hamlin has run a specialized Autism Speaks/FedEx paint scheme for the
Dover spring events.
Another returning element to help raise awareness
for the cause is the program that will see drivers in all three national
touring series display Autism Speaks decals on their cars throughout
the weekend. In 2013, 66 drivers participated.
NASCAR returns to Dover International Speedway May
30-June 1 for the June 1 “FedEx 400 benefiting Autism Speaks” NASCAR
Sprint Cup Series race, the May 31 NASCAR Nationwide Series race and the
May 30 “Lucas Oil 200” NASCAR Camping World
Truck Series race.
For tickets or more information, call 800-441-RACE
or visit DoverSpeedway.com. You can also keep up with the Monster Mile
at Facebook.com/DoverInternationalSpeedway or on Twitter at
@MonsterMile.
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