Toyota Signs Multi-Year Extension with Sonoma Raceway: Toyota
Motor Sales (TMS), U.S.A. and the Northern California Toyota Dealers
have signed a multi-year agreement to continue as co-title sponsor of
the annual NASCAR Sprint Cup Series race at Sonoma Raceway. Toyota has
served as co-title sponsor of the Toyota/Save Mart 350 since 2007, as
well as the raceway's official vehicle. The three-year extension will
mark 10 years of sponsorship with Sonoma Raceway. The 2014 season marks
Toyota's 10th anniversary participating in NASCAR national series
competition. "Sonoma Raceway is one of the premier motor-sports venues
on the West Coast and our partnership enables us to showcase the
freshest line up of cars, trucks and SUVs in the industry," said Henry
Hansel, president of the Northern California Toyota Dealer Advertising
Association. Toyota will also continue as title sponsor of the
raceway's annual Toyota/Save Mart 350 preview show on Comcast SportsNet
Bay Area. The 30-minute special, which airs a minimum of six times
during the month of June, has been nominated for a sports Emmy award in
past years. The agreement also includes hospitality, extensive signage,
promotional rights and other assets during major event weekends in
Sonoma, including comprehensive, interactive displays for race fans
during the June NASCAR event. "We could not be more proud of our
association with the Toyota brand, their terrific lineup of cars and
trucks and the outstanding group of dealers in our region," said Steve
Page, Sonoma Raceway president and general manager. "We are grateful for
their support of the raceway and the NASCAR event and look forward to
working together for many years to come." For tickets or information on
the Toyota/Save Mart 350, June 20-22, please call 800-870-RACE or visit www.racesonoma.com/nascar.(Sonoma Raceway)(6-18-2014)
No comments:
Post a Comment