Daytona International Speedway Names Florida Hospital as a Founding Partner Of Historic DAYTONA Rising Project
10/30/2014
Two iconic Central Florida organizations, Daytona International Speedway and Florida Hospital, announced today a multi-year partnership that
will make Florida Hospital the second Founding Partner at Daytona
International Speedway, as part of its historic $400 million DAYTONA Rising
redevelopment project. Providing high-quality medical services and new
fan experiences at the “World Center of Racing,” Florida Hospital will
inspire the community to race toward better health.
“Florida Hospital’s mission, vision and
reach make them an ideal partner,” said International Speedway
Corporation Chief Executive Officer Lesa France Kennedy. “We look
forward to connecting them with visitors and race fans year round.”
Beginning in January 2015, Florida
Hospital Volusia/Flagler will be the exclusive healthcare provider of
Daytona International Speedway, which includes providing medical
equipment and personnel for all events, managing the care center
operations and providing ambulances to handle emergency situations.
Arriving in a Toyota Camry pace car,
Daytona International Speedway President Joie Chitwood III and Florida
Hospital Volusia/Flagler CEO Daryl Tol shared the unprecedented
announcement on the West end of Daytona International Speedway’s
frontstretch.
The massive DAYTONA Rising project,
encompassing the Speedway’s nearly one-mile long frontstretch, will be
complete by January 2016. The project will transform the Speedway into
the world’s first motorsports stadium with premium amenities and
attractions unmatched in the industry.
The Florida Hospital brand will be
represented on one of five special entrances called fan injectors,
including more than 20,000 square feet of engagement space. Within this
injector, Florida Hospital will have a presence in one of the
“neighborhoods” which will encompass retail and dining areas, as well as
dozens of video screens to provide fans with non-stop views of on-track
action.
“This is more than a sign on the
building; this is a true partnership. Florida Hospital will be
integrated into the fan experience at the Speedway,” Tol said. “Through
our partnership with the Daytona International Speedway, we’ll provide
another key access point for health care in the Daytona Beach community
where guests will experience Florida Hospital’s commitment to whole
person health and wellness.”
In addition to serving as a Founding
Partner of DAYTONA Rising, Florida Hospital will be an inaugural partner
in ONE DAYTONA – a premier 190-acre mixed-use retail, dining and
entertainment development across from Daytona International Speedway.
“Our partnership with Florida Hospital
reinforces the immense appeal of the nation’s first true motorsports
stadium to attract brands outside of the core sports arena,” said
Daytona International Speedway President Joie Chitwood III. “We’re
pleased to welcome Florida Hospital to Daytona International Speedway.”
About International Speedway Corporation
International Speedway Corporation is a
leading promoter of motorsports activities, currently promoting more
than 100 racing events annually as well as numerous other
motorsports-related activities. The Company owns and/or operates 13 of
the nation's major motorsports entertainment facilities, including
Daytona International Speedway® in Florida (home of the DAYTONA 500®);
Talladega Superspeedway® in Alabama; Michigan International Speedway®
located outside Detroit; Richmond International Raceway® in Virginia;
Auto Club Speedway of Southern CaliforniaSM near Los Angeles;
Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway®
in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM
in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in
South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor
Racing Network, the nation's largest independent sports radio network
and Americrown Service CorporationSM, a subsidiary that
provides catering services, food and beverage concessions, and produces
and markets motorsports-related merchandise. In addition, the Company
has a 50 percent interest in the Hollywood Casino at Kansas Speedway.
For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.
About Florida Hospital
Opened in 1908, Florida Hospital is a
faith-based, not-for-profit institution focused on providing whole
person care. The Florida Division of Florida Hospital stretches from
coast to coast with 23 hospitals and more than 4,600 patient beds. The
division includes the Walt Disney Pavilion at Florida Hospital for
Children, dozens of outpatient facilities and 26 Centra Care urgent care
locations throughout the state.
With five hospitals in Volusia and
Flagler counties, Florida Hospital is the largest hospital system in the
area, with 788 beds, 4,800 employees, and 650,000 patients every year.
In 2013, the hospitals in Volusia and Flagler counties collectively
contributed nearly $104 million in benefits to the underprivileged, the
community’s overall health and wellness and spiritual needs, and capital
improvements. For more information, visit www.floridahospital.com.
About DAYTONA Rising
DAYTONA Rising is a $400 million
reimagining of an American icon – Daytona International Speedway. Five
expanded and redesigned entrances, or “injectors,” will lead fans to a
series of escalators and elevators, transporting them to three different
concourse levels. Each level features spacious social areas, or
“neighborhoods,” along the nearly mile-long frontstretch. At the
conclusion of the redevelopment, Daytona International Speedway will
have approximately 101,000 permanent, wider and more comfortable seats,
twice as many restrooms and three times as many concession stands. In
addition, the Speedway will feature over 60 luxury suites with track
side views and a completely revamped hospitality experience for
corporate guests.
DAYTONA Rising: Reimagining an American Icon,
expected to create 6,300 jobs, $300 million in labor income and over
$80 million in tax revenue, will be completed in time for the 2016 Rolex
24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a
key source of expected job growth in Volusia County as part of the
Manpower Employment Outlook Survey.
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