World’s First Modern Motorsports Stadium – Daytona International Speedway

Lesa France Kennedy Highlights DAYTONA Rising at 24 Hours of Le Mans

Details Debut of

DAYTONA BEACH, Fla. – June 11, 2015 – Earlier today in Le Mans, home of the prestigious 24 Hours of Le Mans sports car race set for Saturday, Lesa France Kennedy shared the vision behind International Speedway Corporation’s (ISC’s) largest development project to date – DAYTONA Rising, the $400 million reimagination of Daytona International Speedway.

Speaking to an audience of more than 200 international media, Kennedy, ISC CEO and Vice Chairperson of NASCAR, provided an update on DAYTONA Rising during a press conference organized by Automobile Club de l’Ouest (ACO). She discussed the history of international motorsports and sports car racing at the “World Center of Racing,” and why ISC is in the midst of this massive redevelopment at the Speedway.

DAYTONA Rising is transforming Daytona International Speedway into the world’s first modern motorsports stadium that will debut in January 2016 hosting its first event, the Rolex 24 At Daytona – North America’s most prestigious sports car event and the kick-off to the 2016 TUDOR United SportsCar Championship season governed by IMSA (International Motor Sports Association).

“We realize the fan experience has evolved,” said Kennedy, who also serves on the IMSA Board. “So we’re stepping up our focus on the socializing of events, new technologies, and the creation of unique experiences.”

From the moment a guest arrives, they will be transported into the facility via one of five “injectors” or entrances featuring new vertical transportation – 40 escalators and 17 elevators, making race day more accessible. Three different concourse levels will feature spacious “neighborhoods” or social areas designed with the fan in mind – Wi-Fi accessibility, lounge space, additional food and beverage and merchandise locations and twice as many restrooms. Incredible sightlines can be experienced from the new fourth level allowing for views of the entire 2.5-mile oval and road course. But, perhaps the most exciting convenience will be the 101,500 brand new wider and more comfortable seats featuring arm rests and cup holders.

“DAYTONA Rising will fundamentally change how our guests experience our races,” Kennedy told the gathering. “And it will transform the quality of entertainment at our flagship racing facility.”

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods. To follow the progress of DAYTONA Rising, visit www.DAYTONARising.com and connect with Daytona International Speedway on Twitter, Facebook and Pinterest.